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Is It An App?

Back in August, I shared some tips to help smooth the app development process which were applicable whether your upcoming project would be your first app or your fiftieth. First on the list was determining whether the need you’re trying to meet is best met by an app or something else. Looking back: So you’re …

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The App Experience as the Story of a Happy User

One of the most interesting ideas that Walt Disney contributed to the theme park business is that storytelling can be the center of the patron experience at an amusement park, tying together numerous rides, shows and attractions into a rich, multi-layered storytelling experience, as well as enriching each individually as well. Previously, carnivals and circuses …

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Considering An App? Then Consider These App Development Tips

App marketplace is booming and it seems that every organization, from media companies to sports leagues, non-profits to entrepreneurs, is thinking about making an app. Before you dive headlong into the process, let’s take a moment to organize and plan. As Ben Franklin would say, “An ounce of prevention is worth a pound of cure.” …

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Giant Interactive Expands into the Public Sector

It’s said that public agencies, the government and non-profits are an entirely untapped market which many businesses overlook in their normal course of business. Having worked for a couple companies in my career which actively eschewed the public sector in business development because it was ‘too hard’, I’m pleased to note that this is an …

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