Companion app? Second screen app?Are they different? Are they the same? These two terms are seemingly used interchangeably. Tech blogs certainly treat them as equivalent and even industry veterans seem to regard them as synonymous. Yet I submit that there is a difference in meaning and while all companion apps are second screen apps, not …
Companion App, Second Screen App: What’s the Difference? Read More »
How much are viewers engaging in the 2nd screen? And when they do, are they engaging in activity which is related to the first screen or is it tangential or entirely unrelated to it? It’s a pretty serious question to which networks and advertisers would love to know the answer. Steve Smith, editor/writer of MoBlog, …
18 months, that is. For those readers who have been following the mobile and tablet industry news over the last 24 hours, you already know the significance of the number 50B. That’s the official tally of apps which have been downloaded from the Apple App Store since its opening five years ago. Just 18 months …
The Difference Between 18B and 50B is Not 32B, But 18 Read More »
Our lastest app to go live. Giant Interactive’s most recent app project applies our experience and expertise in video and mobile technology and takes it international! Created for Renderyard Film Network, this short film festival delivers the best in short subjects to an international audience. Check it out here. From the iTunes Description: Renderyard is …
With the year drawing to a close, the tech media seems to be abuzz with news centering on tablets, kids and apps. This Christmas has been declared by tablet news hub TabTimes to be the first ‘Tablet Christmas’, and if their predictions are correct, it’s not hard to see how that wouldn’t be a fitting …
A couple months post-announcement of the iPad Mini and the sales data is coming out. The reports claim pretty healthy sales for Apple’s small tablet, 3 million units or more, depending on where you get your numbers. While there are a few technology analysts still decrying Apple’s pricing decision, suggesting that more units would …
The iPad Mini as the Ideal Second Screen — What That Means For YOUR App Read More »
One of the best pieces of advice I got from my father-in-law, a digital switch engineer with the NorTel phone company, back in the day, was to read widely within your field, stay current with the latest developments and know what your competitors are doing. Thus, a significant part of my inbound daily email traffic …
I’ve been hoping to share this for a few days now, and finally got the ‘okey-dokey’ to share, post and link. Combining the talents of our design team and our app development crew, this reel showcases just some of the projects we’ve been working on in the iOS space. Enjoy! iOS reel from Giant Interactive …
Back in August, I shared some tips to help smooth the app development process which were applicable whether your upcoming project would be your first app or your fiftieth. First on the list was determining whether the need you’re trying to meet is best met by an app or something else. Looking back: So you’re …
On the eve of Apple’s big event tomorrow, the technology media is all a twitter with what new marvel may or may not be announced tomorrow. But despite the excitement and curiosity which surrounds the event for Apple fans and competitors, a number of media outlets are looking beyond the fanfare and delving into the …