The Future of TV

You’ll Be Hearing More About OTT…Much More

Digital Entertainment, OTT, The Future of TV, VOD/Streaming / By

If you follow the news about the evolution of home entertainment technology and consumer behavior, like we do, you can’t miss the numerous prognostications about the the future of streaming media, the rise of OTT, the increasing rate of “cord-cutting” and the personalization and app-ificiation (if there is such a word) of content delivery. Just …

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Be Where Your Viewers Are (And they’re in the living room, streaming)

Digital Entertainment, OTT, The Future of TV, VOD/Streaming / By

It’s one of those classic marketing cliches, and it’s a classic cliche because it’s true. If you want to grow your business and sell your product or service, you MUST be where your customers are. This rule applies to media companies, who need an audience, just as it does to pizza restaurants, which need a …

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