While 2016 was a year of surprises, both welcome and unwelcome, 2017 promises to hit some new milestones of questionable merit as well. Evidence? Sony recently announced new details about their movie about emoji. Yes, there’ll be a movie about emoji. Really. (Disclaimer: Perhaps you shouldn’t trust me with cultural judgments such as this; I thought Robin Williams’ …
If you follow the news about the evolution of home entertainment technology and consumer behavior, like we do, you can’t miss the numerous prognostications about the the future of streaming media, the rise of OTT, the increasing rate of “cord-cutting” and the personalization and app-ificiation (if there is such a word) of content delivery. Just …
It’s one of those classic marketing cliches, and it’s a classic cliche because it’s true. If you want to grow your business and sell your product or service, you MUST be where your customers are. This rule applies to media companies, who need an audience, just as it does to pizza restaurants, which need a …
Be Where Your Viewers Are (And they’re in the living room, streaming) Read More »
If there was any doubt that streaming media was the next step in the evolution of home entertainment, that uncertainty should be completely dispelled by now. Streaming is no longer the purview of first-adopters, or even early adopters — it’s mainstream AND Main Street. The statistics about household/market penetration are compelling and recently passed what …
What DOES “OTT” mean and why is it important? It’s a term often used in the home entertianment media recently. In short, it’s an acronym of “Over The Top” which describes video delivery which relies on internet-based streaming rather than an Over-The-Air broadcast or via a cable or satellite system. (Look: Wikipedia!) It’s a term …
Understanding OTT and the Future of Entertainment Read More »
“Tomorrow belongs to those who can hear it coming.” — David Bowie It’s a powerful statement…perhaps cliche, but truthful in its clear message. Those who can divine what is coming have a powerful advantage over those who are only reactionary. From Bowie’s point of view, the future was something that one could hear, if you …
What Do David Bowie and Movie/TV Distributors Have In Common? Read More »
Can The New Apple TV “Appify”, And Amplify, Your Business? Hyperbole aside, can the new Apple TV change the world? From what we’ve seen as the Giant team has explored the developer kit, reviewed the new specifications and experienced the new interface, the answer is “yes”. Today, but perhaps not for long, Apple TV runs …
Can The New Apple TV “Appify”…And Amplify…Your Business? Read More »
Say you’re a content owner. You (likely) license your content to the big services such as Netflix, Amazon and, increasingly, Hulu. But discoverability continues to be a challenge. Good content you may have, but attracting an audience when competing with hundreds or thousands of film and TV product from global distributors means that unless a …
Apple’s announcement last week of their upgraded TV platform was, perhaps, a bit of an anti-climatic surprise. With the broadcast and home entertainment industries both figuratively holding their breath about a possible Apple TV service and channel bundle, this incremental improvement on the existing Apple TV box was important, but not the show for which …
“Which way did they go? How many were there? How fast were they going? I must find them; I am their leader.” – Unknown This apochryphal quote always ellicits a smile when I read it. The idea that a leader is struggling to catch up to the group they are supposed to be guiding is …