Incorporating Tablet Technology into Education

As the parent of two children, I’m particularly aware of the role of technology their classroom. The school and the PTA have pushed hard via fundraisers and at back-to-school nights to inform parents about various technology initiatives and as an infrequent volunteer in their classrooms, I know that their daily activities include desktop computers, audio […]

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August 9, 2012

What We Tell Our Clients About Blu-ray

Periodically we are asked by a client to brief them about the state of the home entertainment marketplace. It’s interesting to look back at these research efforts to see if the reality matches up with industry projections. Case in point: One such project in January, 2011 which we completed for a major studio considering an […]

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August 7, 2012

Top 10 Reasons Why DVD Has Legs

Anyone who has been following the evolution of the home entertainment market is aware that Blu-ray and digital are both trending up, while DVD is heading down. The latest data from the Digital Entertainment Group, the home entertainment industry’s leading advocacy group, delivers the details. Consumer spending in the home entertainment sector rose 1.43% with […]

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August 3, 2012

Giant Interactive Expands into the Public Sector

It’s said that public agencies, the government and non-profits are an entirely untapped market which many businesses overlook in their normal course of business. Having worked for a couple companies in my career which actively eschewed the public sector in business development because it was ‘too hard’, I’m pleased to note that this is an […]

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July 26, 2012

Giant Loves Indie Film

Giant began 2012 with a new presence in the world of social media. Over the past nine months, we’ve planted our flag in the Twitterverse, Facebook and Linked In and established this very blog that you’re reading right now. Social media is the hot topic in marketing and according to the research that our marketing […]

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July 23, 2012

A Second Golden Age of Television…Delivered Digitally

Fast on the tail of the WSJ article about Binge TV viewing comes another TV-viewing-related news item in which Neilsen reports that Netflix customers are increasingly likely to be using the service to watch television series rather than movies. “Nineteen percent of survey respondents said they prefer to use Netflix for TV programming, an 8% […]

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July 18, 2012

TV Seasons on Fast Forward

I couldn’t help but smile when I saw this headline in the WSJ this morning, Binge Viewing: TV’s Lost Weekends, because it put a name on a habit of which I’m guilty myself. The article describes how, with the power of DVRs and box sets at their command, viewers are increasingly sitting down and watching […]

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July 13, 2012

Curiosity About the Future of DVD Continues

I’ve had a number of conversations in the last several days wherein the client (or neighbor or family member) asks for my thoughts on the future of DVD. With all the talk about how Blu-ray is on the rise and how digital distribution is the solution of tomorrow, consumers and businesses are nevertheless interested in […]

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July 3, 2012

The Future of iOS Is Now in the Hands of Children

There’s been big news in the iOS world recently. The tech world was set abuzz by the news coming out of the WWDC, including the the announcement of iOS 6 and the many upgrades contained therein. Following Apple news updates is a cottage industry in itself — I won’t attempt to out-do or summarize all […]

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June 21, 2012

TV on Blu-ray? Why Not?

A recent question on posed an interesting question: Why Isn’t More TV Released on Blu-ray? We know a thing or two about producing whole seasons and expansive box sets of TV series here at Giant. Over our seven year history, we’ve had the privilege to work on numerous marquee titles such as The Sopranos, […]

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June 7, 2012